Communications on the Diffusion Curve

In this week’s call, we’re diving into how to use the Diffusion of Innovation curve to communicate with the right people at the right time as you develop your brand or product. If you’ve ever felt deflated by negative feedback too early in the process, this conversation will show you how to avoid unnecessary scrutiny from the Craft Killers and focus your energy on the early allies who actually help you grow.

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What to expect:

• Identify which audience to focus on at each stage of development
• Avoid common mistakes that invite criticism too early
• Use messaging that matches each group’s mindset
• Build momentum by testing ideas with the right people
• Cross “the chasm” with proof instead of potential

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This is a must-attend if you’re in the messy middle of building and want clearer traction without getting derailed by the wrong feedback.