Communications on the Diffusion Curve

Friday
,
May 30
9:00 am
-
10:00 am
EST
Virtual
Virtual

In this week’s call, we’re diving into how to use the Diffusion of Innovation curve to communicate with the right people at the right time as you develop your brand or product. If you’ve ever felt deflated by negative feedback too early in the process, this conversation will show you how to avoid unnecessary scrutiny from the Craft Killers and focus your energy on the early allies who actually help you grow.

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What to expect:

  • Identify which audience to focus on at each stage of development
  • Avoid common mistakes that invite criticism too early
  • Use messaging that matches each group’s mindset
  • Build momentum by testing ideas with the right people
  • Cross “the chasm” with proof instead of potential

‍

This is a must-attend if you’re in the messy middle of building and want clearer traction without getting derailed by the wrong feedback.

Register Here:

In this week’s call, we’re diving into how to use the Diffusion of Innovation curve to communicate with the right people at the right time as you develop your brand or product. If you’ve ever felt deflated by negative feedback too early in the process, this conversation will show you how to avoid unnecessary scrutiny from the Craft Killers and focus your energy on the early allies who actually help you grow.

‍

What to expect:

  • Identify which audience to focus on at each stage of development
  • Avoid common mistakes that invite criticism too early
  • Use messaging that matches each group’s mindset
  • Build momentum by testing ideas with the right people
  • Cross “the chasm” with proof instead of potential

‍

This is a must-attend if you’re in the messy middle of building and want clearer traction without getting derailed by the wrong feedback.

Upcoming events:

Thursday
,
Jul 3
3:00 pm
-
4:00 pm
EST
Virtual
Virtual

Monthly Review: June 2025

Join us for Monthly Review, a guided reflection call designed to help you pause, take stock, and move forward with clarity. During this session, we’ll look back on the past month to explore what’s working, what’s not, and what adjustments need to be made. Through a mix of open discussion and small group breakout sessions, you’ll have the space to reflect, gain insight from others, and walk away with 1–2 clear next steps to keep your momentum going.
Hosted By:
Jake Anderson
Register

Build your brand.
Protect your craft.
Grow on your terms.

Be part of a community of creative entrepreneurs all working together to build a business they love without losing the love for the craft.