Why people don’t hire you (even when they like you)

Happy Hump Day!

Next Friday (April 25th) from 3:00–4:00pm ET, I’m hosting a free Zoom session to break down my latest web design framework called The PULL Method. I’m putting the finishing touches on it this week, and subscribers will get first access.

The PULL Method isn’t just about building better websites. I use this same method to run my entire content system. And yep, I’m giving away all the workbooks and implementation guides to attendees.

Mark your calendar, I’ll email a zoom link 1-hour before the call.

Here’s what’s I have for you today:

• No Live Cast this week. I’m heading out for a much needed beach weekend getaway with the family. We’ll pick back up next week.

• ICYMI Last week’s episode with Alex Holland on boosting conversions through copywriting is now up on YouTube.

• Today’s Deep Dive: My most-requested framework: The 4 Zones of Positioning. It answers one of the biggest questions in marketing and sales: Why don’t people hire you even when they like you?

• Plus: A killer lesson on building your fan base from the founder of the Savannah Bananas.

If you were forwarded this email, click here to subscribe.

We’ve all heard it: “People buy from those they know, like, and trust.”

It’s true (to a point).

But if you’ve ever had someone like you, praise your work, even refer you to others… and still not move forward?

You’re not alone.

That gap between good vibes and a closed deal usually comes down to positioning.

This week I’m breaking down a framework I call The 4 Zones of Positioning, and how the three underlying factors (alignment, clarity, and competence) shape the way people perceive your brand and decide whether they’re ready to say yes.

Key Takeaways:

→ The 3 core factors of trust; alignment, clarity, and competence, and how to spot what’s missing in your positioning.

→ A breakdown of the Gray Zones (where leads get stuck) and how to fix each one with real-world positioning tips.

→ What it really takes to create trust and be seen as the obvious next step without being pushy or playing the marketing manipulation game.

→ Practical ways to audit your own positioning, strengthen your message, and build confidence with the right clients.

👉 Check out the full story 
🎧 Now available on audio

From $1.8 million in debt and sleeping on the ground to running one of the most famous sports and entertainment brands in the world, Jesse Cole (founder of Savannah Bananas) has an inspiring story that teaches you about resilience and why doing the exact opposite of “normal” leads to significant results.